A new technology Philips showcased at IFA 2006 in Berlin. It’s Luma live technology which can add as stated a totally new dimension to fabric, and sadly enough the very first suggestion from the video narator for possible applications is “dynamic advertising” – but of-course what else is there to do with it…. well I could think of a few (and I believe you can to)

Lumalive fabrics feature flexible arrays of colored light-emitting diodes (LEDs) fully integrated into the fabric – without compromising the softness or flexibility of the cloth. The jackets and furniture shown  here represent versions that are ready to go into commercial production, and include integrated power sources and control electronics…  You can read more here.